Ways to promote your website #26 - Specials and Promotions

Everyone likes to get a deal. You might consider having a special promotions section on your Web site. You’ll want to change your promotion fairly frequently and let your site visitors know: “We change our specials every week. Bookmark our site and keep checking back!”

You might employ permission marketing here as well: “We change our specials every week. Click here if you’d like to be notified when we update” or “Click here to receive our e-specials weekly.” If you send e-specials via e-mail, make sure you give them a reason to visit your site
and provide the appropriate hypertext links in the e-mail.

Make it easy to have your site visitors tell their friends about your specials. Have a “Tell a friend about this special” button placed next to each one of your special promotions. You can leverage the viral marketing with an incentive: “Tell three friends about our special and be included in a drawing for (something appropriate for your target market).”

Courtesy of Optisage

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