You want to have your site visitors feel as if they are part of your online community and to want to make your site one of the sites they visit every day.
You create “stickiness” by including many elements that keep your visitors’ attention. Your site can have a daily advice column, descriptions of your many products, a discussion forum with constantly changing interesting conversations relative to your products, a news section that is updated daily, as well as a weekly contest that site visitors can enter.
The combination of these elements makes a site sticky.
You want your site to be a resource people return to often and not a one-time event.
Courtesy of Optisage
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