Ways to promote your website #12 - Using Permission Marketing

You always want your company to be seen as upholding the highest ethical standards and being in compliance with anti-spam legislation, so it is important not to send out unsolicited e-mail—or spam—promoting your company or its products.

This is why it’s important to develop a mailing list of people who have given you permission to send them messages, including company news and promotions.

When you’re developing your Web site, an objective should be to get as many visitors to your site as possible to give you their e-mail address and permission to be included in your mailings.

You can do this by having numerous ways for your visitors to sign up to receive newsletters, notices of changes to your Web site, coupons, or new giveaways.

Stay tuned, we has many examples of ways to encourage visitors to request to be added to your e-mail list.

Courtesy of Optisage