Ways to promote your website #11 - Leveraging Your Sales Force

Now, let’s work out with your ultimate objective which is to sell products/services.

Affiliate or associate program is an advantage if you’re attempting to leverage your sales force.

Majority of affiliate programs are formal and include a contractual agreement. How this works?

1. Links to your website are placed in these affiliate sites
2. Track the user traffic coming from this affiliate programs and pay them
3. You’re entitled to pay compensation to them based on the sales that they earn for you.

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Ways to promote your website #10 - Getting Visitors to Recommend Your Site

A best tool to gain traffic is by being recommended by others.

Some best ways are :

1. request a recommendation from a unbiased party or a friend
2. include the recommendation elements in your website such as “Tell a Friend” , “E-mail this article to a Friend”
3. Always encourage people to send more people to your website

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Ways to promote your website #9 - Including Repeat Traffic Generators on Your Site

Apart from aiming to sell your products/services, you must also focus in drawing visits from users.

These repeat returns boost online success.

An idea that may work out well is
- conducting games, contests, quiz or forums

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Ways to promote your website #8 - Designing Your Site to Be Search Engine Friendly

Statistics shows that almost 85% of internet users use search engine to find for something.

Hence, your ultimate objective of your website is to be ranked by these search engines.

Following are few steps you may consider in upgrading your website ranking:

1. Place the selected keywords in meta-tags and description Meta tag of each page.
2. Include keywords in graphics alt text, page title and page header.make best use of links ( higher the links you get to link your website, the more is the traffic and so is your ranking )

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Ways to promote your website #7 - Creating and Establishing Company Identity or Brand Awareness

It is always about brand and company identity.

Now, let’s start with some branding techniques to attract your users to the site and to “buzz” of products or services in the market.

1. Assign memorable name
2. Create attractive product logo
3. Make aye-appealing graphics
4. Add catchy promotion slogan
5. Conduct offline promotional campaigns

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Ways to promote your website #6 - Providing Product or Corporate Information

Information rich makes a site text oriented and provides users ample information about products and services or even corporate information.

In addition to a good text, you may also take into consideration of using visuals such as press release, image gallery, articles or related corporate images.

Let the images talk but don’t do overdo it! Including media centre and FAQ section is a plus point which may aid in driving target investors.

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Ways to promote your website #5 - Providing Online Customer Service or Support

To sustain traffic, it is crucial to increase customer loyalty.

And how do you gain customer’s loyalty?

One can gain the loyalty of someone’s by providing 24/7 customer assistance.

With the presence of Internet, you may able to provide more comprehensive customer support through

1. Downloadable upgrades / files
2. FAQ (Frequently asked Questions) / Contact information / Enquiry Form

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Ways to promote your website #4 - Selling Your Products or Services On-Line

What would be your next step after advertising your product/service?

Definitely, to sell them through website.

Users are now looking for more detailed information (i.e. guarantee, warrantee & shipping) of a product before they decide to buy them. Hence, ensure you enclose precise and enough details.

Also, remember to provide easier procedure for user to make purchase from the site.

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Ways to promote your website #3 - Advertising Your Products or Services On-Line

Why do we need advertisement?

As the name implies we need to advertise our Product/ Service in order to create awareness and drive attention among users.

Some best tools of advertisement are movie clips, press release or even “TELL A FRIEND” button. This button able to perform viral marketing, a type of word-of-mouth marketing which helps to reach your target market.

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